Joosten Baarts

I design digital experiences that bridge ambitious business objectives, unclear user needs, and challenging technologies. For more than 6 years, I’ve championed the user’s perspective at agencies, startups, and as a founder – with experience in human-centered design processes, research, and building scalable user interfaces and design systems.

My work thrives on interaction with people—whether with my teams, users, or clients. I never tire of questioning why things are the way they are, and I never take processes or tools for granted. That’s why AI has become an integral part of my workflow over the past 12 months: it enhances design quality, relieves me of repetitive tasks, and fosters collaboration.

I currently work as a Senior Designer and Strategist at Edenspiekermann, an international design consultancy, where I help clients transform vague, complex problems into experiences that resonate with customers.